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Life as a service LaaS
There is no secret sauce when attempting to offer a truly positive customer experience that will work for each brand equally. Only through analysing customer behaviour and executing carefully planned...
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Adding value with every single customer engagement
Rather than optimising each individual channel it is important to understand outcomes that your customers are trying to achieve and then simplifying those steps regardless of the channel. People don’t...
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5 Steps to digitalise your marketing processes
Defining and implementing marketing processes can be like a tug of war between management and marketers pulling in different directions. Management need to quickly understand the status of campaigns,...
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Join us at Connect 2014! Register now for Early Bird discount!
The countdown to Teradata Connect 2014 has begun! This year’s event promises to be even bigger than last year with even more data-driven reasons for you to ‘connect’. WHAT TO EXPECT THIS YEAR? Focusing...
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Marketing is rocket science
With the explosion of multi-channel and the increased consumer expectations, it does sometimes feel that marketing is a little bit like rocket science. Here are my five points to explain why: 1....
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The art of storytelling in a ‘Digital Utopia’ – Chapter 2
In chapter 1 I talked about the art of collaboration – ‘a new power force of innovation combined with technology that creates special experiences to inspire and excite the reader’ – something I like to...
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Say that again? A dedicated social customer service platform not restricted...
Social customer service is now very much a key part of any business’s social media and customer service strategy, and so it should be. But let’s face it, dealing with customer service queries across...
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Best of Inside the Inbox 2013 blog – Top 10
New Year has well and truly begun with a bang and a cheer, and we thought it’s time to look back and recap the highlights of last year. 2013 was an exciting year for us on all fronts – one of the...
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Gmail update – what marketers need to know
Gmail is the ISP known to keep marketers on their toes. It’s constantly bringing changes which cause a need for a total review of the way we reach our customer’s inboxes. As you may be aware, Gmail has...
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Have you taken part in the DMA’s National Client Survey yet?
Now in its seventh year, the DMA Email Council is releasing its annual Email Client Survey. The survey provides marketers valuable insight into attitudinal questions around clients’ opinions of email...
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Forget what you know about your customers and blast some emails… until the...
Christmas is probably the only time you can get away with sending untargeted emails and yet still get a positive result. Kids clothing, foot massager, chocolate fountain and a three course meal at The...
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The art of storytelling in a ‘Digital Utopia’
Chapter one Welcome to our world; the third industrial revolution as it’s been described. A new power force of innovation combined with technology that creates special experiences to inspire and excite...
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Hashtag #hashtag #hashtag
Hashtags are everywhere these days! Of course they are commonplace across different social media channels (they enable people to search for content with the same keywords), but they are now becoming a...
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It’s all in the why. But why?
I am sure we have all read articles, blogs etc. which tell us how important creativity is in your marketing, from printed collateral to your email templates and everything in between and after....
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It’s all about the tweets per minute apparently
Twitter went crazy again this week, with yet another high profile event racking up a considerable number of tweets per minute. News of the new Doctor Who got Whovians (a name sometimes attributed to...
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Football in the digital world
As well as being some of the leading football clubs in the world, Manchester City, Barcelona and Paris Saint Germain are leading the way in the world of football clubs using social media, but one...
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It’s #RoyalBaby Fever!
As some of you may have noticed from my previous posts about The World Cup, The Olympics or the re-election of Obama, I like to jump on the bandwagon behind news items which have taken social media or...
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Recycled Email Addresses…Yahoo! or Boohoo?
I sit on the DMA Email Marketing Council and each month we discuss all the topics which are currently hitting the headlines in the email world and our last meeting was no exception. One of the top...
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Understand the real value of lead generation to generate the greatest return
Whilst lead generation is well established in digital marketing terms, its role within the whole media marketing mix still leaves many confused. There is a tendency for marketers to view it as a direct...
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BBC sitcom ‘Open All Hours’ leading the way in personalisation….
There are many forms of personalisation and when targeting consumers, who operate across a variety of channels, you have to consider its place across all these different channels. Today’s world is...
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