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Have you taken part in the DMA’s National Client Survey yet?
Now in its seventh year, the DMA Email Council is releasing its annual Email Client Survey. The survey provides marketers valuable insight into attitudinal questions around clients’ opinions of email...
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Gmail update – what marketers need to know
Gmail is the ISP known to keep marketers on their toes. It’s constantly bringing changes which cause a need for a total review of the way we reach our customer’s inboxes. As you may be aware, Gmail has...
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Best of Inside the Inbox 2013 blog – Top 10
New Year has well and truly begun with a bang and a cheer, and we thought it’s time to look back and recap the highlights of last year. 2013 was an exciting year for us on all fronts – one of the...
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Say that again? A dedicated social customer service platform not restricted...
Social customer service is now very much a key part of any business’s social media and customer service strategy, and so it should be. But let’s face it, dealing with customer service queries across...
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The art of storytelling in a ‘Digital Utopia’ – Chapter 2
In chapter 1 I talked about the art of collaboration – ‘a new power force of innovation combined with technology that creates special experiences to inspire and excite the reader’ – something I like to...
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Marketing is rocket science
With the explosion of multi-channel and the increased consumer expectations, it does sometimes feel that marketing is a little bit like rocket science. Here are my five points to explain why: 1....
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Join us at Connect 2014! Register now for Early Bird discount!
The countdown to Teradata Connect 2014 has begun! This year’s event promises to be even bigger than last year with even more data-driven reasons for you to ‘connect’. WHAT TO EXPECT THIS YEAR? Focusing...
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5 Steps to digitalise your marketing processes
Defining and implementing marketing processes can be like a tug of war between management and marketers pulling in different directions. Management need to quickly understand the status of campaigns,...
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Adding value with every single customer engagement
Rather than optimising each individual channel it is important to understand outcomes that your customers are trying to achieve and then simplifying those steps regardless of the channel. People don’t...
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Life as a service LaaS
There is no secret sauce when attempting to offer a truly positive customer experience that will work for each brand equally. Only through analysing customer behaviour and executing carefully planned...
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