Would you Adam and Eve it…?
The John Lewis Christmas ad has now become as traditional in the festive season as the likes of Coca-Cola’s ‘Holidays are coming’. In 2011, John Lewis’ agency, Adam and Eve, created a multi award...
View ArticleUser Generated Content – a digital dialogue with your customers
Consumer motivations and behaviours have changed. Consumers now want to share their thoughts, opinions and content in digital dialogues with brands via social media channels. I’ve contacted brands via...
View ArticleUsing multiple channels to improve email marketing ROI
Sending the right message at the right time to the right person, while interacting with customers on their preferred channels is the key to success in today’s digital marketing industry. I tend to open...
View ArticleMarketing industry heralds email as the most important channel for boosting...
eCircle have conducted a Christmas Email Marketing survey of European marketing industry experts, which has revealed email as the single most important marketing channel for driving sales during the...
View Article2012: A Year in Review
As 2012 draws to a close and I wait for the illusive quiet Christmas period to begin (is this actually a myth?), I wanted to have a look back at the year that boasts events such as the Queen’s Jubilee,...
View ArticleTop 10 blogs of 2012
What a year this has been! Euro 2012, the London Olympics, Gangnam Style and even news of a Royal baby! This year has also been an extremely busy one for the eCircle team. The biggest news of the year...
View ArticleNew year, new look! How to freshen up the face of your email.
Let’s face it we’ve probably already broken at least one New Year’s resolution as we strive to look and feel better after a rather gluttonous Christmas, and your email newsletter is probably feeling...
View ArticleThe best written (fake) reviews for a house hold product…ever?
We all understand the benefits to be had from customer reviews, from Google juice to unique user content and increased CTR. The proof is in the stats, 61% of customers read online reviews before making...
View ArticleTwo Girls and a Puppy
As I landed back at Heathrow airport last week, I did what most people do these days…checked Facebook to catch up with what had been happening while I was away! I expected a lot of jokes about the...
View ArticleGetting to grips with automation
Getting to grips with automation acronyms such as MRM and IMM was definitely not on my to-do list until recently. Of course I’d heard about them, but actually knowing the ins and outs, getting down to...
View ArticleTake advantage of social data
The global rise of social media has produced massive amounts of social data that can be used to the advantage of marketers when making decisions. Only recently have brands begun to use social insights...
View ArticleThe changing face of social media
Over the last year, the ‘newest kid on the block’, namely social media, has gone through some serious changes. Where we began with the veterans of the social media world, Facebook and Twitter being the...
View ArticleConnect 2013 is here! Register now for 50% discount!
We are delighted to announce the launch of our annual conference Connect 2013. Many of you will know (and hopefully you’ll have attended one before!) that we have run the Connect series of events for...
View ArticlePart one: Mobile friendly design
Mobile is the one big trend that’s here to stay and is the one trend I enjoy writing about. Why am I so passionate about mobile? It’s simple mobile will push the medium I work in forward; it makes your...
View ArticleHotmail: So long, farewell, auf Wiedersehen goodbyeeee!
If you work in email, you’ll know that the number’s up for Hotmail. Outlook.com is officially fully replacing Hotmail as Microsoft’s web-based email service. It was introduced to the marketplace in...
View ArticleIntegrated Marketing Management Discovered – A Q&A with Simon Bowker
Following the acquisition of Aprimo in 2011 and eCircle in 2012 by Teradata (the world’s leading analytic data solutions company), things have changed dramatically and everything is looking pretty...
View ArticleeCircle and Aprimo merge and become Teradata eCircle across EMEA
As most of you will know, eCircle were acquired in May 2012 by Teradata (the world’s leading analytic data solutions company) and a year earlier, it acquired Aprimo (the global leader in Integrated...
View ArticleThree Beautiful Brands with Beautiful Emails
“Big data.” 360 degree data targeting. Real-time response data. Omni-channel data-fueled marketing. The whole world of online marketing and ecommerce seems pretty focused on one word at the moment:...
View ArticleDid you get yourself Connected?
2 weeks have now passed since Teradata eCircle held its biggest ever summit! On 14th-15th May over 1000 Senior Marketers came together at London’s landmark venue the O2 for its International...
View Article7 thrilling reasons why ‘Thrillist’ emails work
Excuse the thrilled puns below but I love getting a Thrillist email. And if you don’t know what a Thrillist email is, where have you been? Each weekday, Thrillist drop their subscribers an email with a...
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