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Cat’s life
This might actually surprise some of the people that know me, but a couple of weeks ago I watched a fantastic programme called ‘Discover the secret life of cats’, which provided a fascinating insight...
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Sharing personalised happiness is key to engaging your audience and...
The other week my friend Natalie mentioned me in a photo on Instagram, which is nothing out of the ordinary in today’s social world. It’s always nice to get a mention, but what was particular exciting...
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MBNA awarded Best Digital Marketing Campaign at Big Chip Awards
Last week our client MBNA was awarded Best Digital Marketing Campaign for their ‘Proactive multi email alert programme’. Having watched this winning campaign develop behind the scenes at Teradata...
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A summary of what marketers can learn from The Data-Driven Marketing Survey...
This week Teradata eCircle has released the results of its pan-European marketing study, “The Data-Driven Marketing Survey 2013, Europe”, which reveals that a shift to digital channels and the...
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BBC sitcom ‘Open All Hours’ leading the way in personalisation….
There are many forms of personalisation and when targeting consumers, who operate across a variety of channels, you have to consider its place across all these different channels. Today’s world is...
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Understand the real value of lead generation to generate the greatest return
Whilst lead generation is well established in digital marketing terms, its role within the whole media marketing mix still leaves many confused. There is a tendency for marketers to view it as a direct...
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Recycled Email Addresses…Yahoo! or Boohoo?
I sit on the DMA Email Marketing Council and each month we discuss all the topics which are currently hitting the headlines in the email world and our last meeting was no exception. One of the top...
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It’s #RoyalBaby Fever!
As some of you may have noticed from my previous posts about The World Cup, The Olympics or the re-election of Obama, I like to jump on the bandwagon behind news items which have taken social media or...
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Football in the digital world
As well as being some of the leading football clubs in the world, Manchester City, Barcelona and Paris Saint Germain are leading the way in the world of football clubs using social media, but one...
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It’s all about the tweets per minute apparently
Twitter went crazy again this week, with yet another high profile event racking up a considerable number of tweets per minute. News of the new Doctor Who got Whovians (a name sometimes attributed to...
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It’s all in the why. But why?
I am sure we have all read articles, blogs etc. which tell us how important creativity is in your marketing, from printed collateral to your email templates and everything in between and after....
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Hashtag #hashtag #hashtag
Hashtags are everywhere these days! Of course they are commonplace across different social media channels (they enable people to search for content with the same keywords), but they are now becoming a...
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The art of storytelling in a ‘Digital Utopia’
Chapter one Welcome to our world; the third industrial revolution as it’s been described. A new power force of innovation combined with technology that creates special experiences to inspire and excite...
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Forget what you know about your customers and blast some emails… until the...
Christmas is probably the only time you can get away with sending untargeted emails and yet still get a positive result. Kids clothing, foot massager, chocolate fountain and a three course meal at The...
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Have you taken part in the DMA’s National Client Survey yet?
Now in its seventh year, the DMA Email Council is releasing its annual Email Client Survey. The survey provides marketers valuable insight into attitudinal questions around clients’ opinions of email...
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Gmail update – what marketers need to know
Gmail is the ISP known to keep marketers on their toes. It’s constantly bringing changes which cause a need for a total review of the way we reach our customer’s inboxes. As you may be aware, Gmail has...
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Best of Inside the Inbox 2013 blog – Top 10
New Year has well and truly begun with a bang and a cheer, and we thought it’s time to look back and recap the highlights of last year. 2013 was an exciting year for us on all fronts – one of the...
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Say that again? A dedicated social customer service platform not restricted...
Social customer service is now very much a key part of any business’s social media and customer service strategy, and so it should be. But let’s face it, dealing with customer service queries across...
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The art of storytelling in a ‘Digital Utopia’ – Chapter 2
In chapter 1 I talked about the art of collaboration – ‘a new power force of innovation combined with technology that creates special experiences to inspire and excite the reader’ – something I like to...
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Marketing is rocket science
With the explosion of multi-channel and the increased consumer expectations, it does sometimes feel that marketing is a little bit like rocket science. Here are my five points to explain why: 1....
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